COVID-19 could potentially reshape people’s shopping habits based on the way that businesses respond to the crisis. Canvas8 spoke to semiotics expert Soma Ghosh to learn how brands are honing their communications to reassure and empower audiences – and win their loyalty in the process.

From finally splashing out on a dream car from one’s youth to splurging on a new dress in celebration of a promotion, there are numerous reasons to buy yourself a treat. Canvas8 polled 1,000 Britons and spoke to four people to find out why they indulge in self-gifting from time to time.

Seeking connection and looking to give back has been a priority for many during the pandemic. For people in the US, this is no different, with many charitable donors bringing their annual giving forward in response to the devastating impact of COVID-19.

Pet-owners who have been able to work from home are claiming that man's best friend is the only reason they’ve kept their sanity during lockdown. And as people start thinking about returning to work after the pandemic, they’re eager to make sure their dogs don’t experience separation anxiety.