From finally splashing out on a dream car from one’s youth to splurging on a new dress in celebration of a promotion, there are numerous reasons to buy yourself a treat. Canvas8 polled 1,000 Britons and spoke to four people to find out why they indulge in self-gifting from time to time.
Whether it’s a mystery teabag or new make-up, an element of surprise comes packaged within many subscription boxes. Canvas8 spoke to Aditya Gupta, a PhD candidate at the University of Nebraska-Lincoln, to understand how surprise impacts the experience of self-gifting.
Lush has launched a mood-boosting bath bomb that encourages people to switch off their devices and enjoy a long, hot bath. The brand is also donating money raised from the bath bomb to a fund that supports grassroots groups that focus on mental health and well-being.
The pandemic has forced people to reassess every aspect of their lives – including how they celebrate holidays. With the potential of further job losses and lockdowns, how can brands help Britons get in the festive spirit? From digital dinners to festive unboxing, the devil will be in the details.
The novel coronavirus that began sweeping the globe in early 2020 has made it difficult – and sometimes impossible – to engage in time-honored holiday traditions with loved ones. With no return to normal in sight, how will Americans adapt their celebratory habits for the short- and long-term?