Dealing with a worldwide pandemic on top of everyday stressors such as sticking to a diet and keeping fit is becoming too much for some people. Normally fitness brands would be emphasizing how to stay fit and lose weight, but in this context, they’re revising their messaging to help reduce stress.

While large numbers of retailers worry about their future, Pets at Home has seen its profits increase. The lockdown pet boom saw people adopting kittens and puppies in attempts to curb loneliness and, as a result, they splashed out on pet-parent memberships, accessories, and essentials.

Animals have become a key part of Australian families, and they’re reaping the benefits. As Australian pet-owners, especially Gen Yers and Zers, embrace the array of new options in the pet-care space, how can brands support pet parents in ensuring their animals are happy and healthy?

As employers become more mindful of workplace wellbeing, they’re focusing on mental health by promoting open channels of communication. Helping to create a supportive environment is Evermood, a platform where employees can be anonymously candid about their work experiences.