Usually a maximalist and lavish affair, Paris Fashion Week played host to a more sombre aesthetic this season. This was embodied by the Balenciaga AW2020 show, where a dark and stormy collection sought to reflect people's anxieties and fears through an apocolypse-inspired design and show.

Gucci is rolling out an '80s-inspired arcade video game mode on its app. The deliberately retro feature provides a playful touchpoint for young luxury shoppers who are increasingly seeking out brands that engage them on a deeper level than mere transactions.

Gamers are used to spending on virtual goods to customise characters and unlock additional content, but how would they feel about IRL brands existing in these environments? As fashion labels seek to capture the next generation of luxe shoppers, how can they engage gamers in an authentic way?

Combining hypebeasts’ fandom of limited-edition drops and owning pair upon pair of coveted sneakers with accessibility and affordability, the AR-style Aglet app is letting the sneaker-obsessed get in-app versions of the shoes they love and crave without actually having to buy them.