Gamers are used to spending on virtual goods to customise characters and unlock additional content, but how would they feel about IRL brands existing in these environments? As fashion labels seek to capture the next generation of luxe shoppers, how can they engage gamers in an authentic way?
Karinna Nobbs is a freelance academic and futurist. She lectures on the digitalisation of the fashion industry at institutions including the London College of Fashion, Hyper Island and Antwerp School of Management, and holds an affiliate professorship in marketing at ESCP Europe. She was also the head of strategy at creative technology agency Holition.
Disha Daswaney is a global fashion and luxury expert, freelance trend forecaster, and lecturer. After having worked in publishing and trends in Europe and Asia for 11 years, she launched creative agency Konkrete to help develop business strategies.
Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.
