The physical shopping experience may never match the ease of e-commerce, but that doesn’t mean people are abandoning the high street. Brands are using concept stores, cultural events, and customisation to attract footfall and communities that care about more than products alone.

The gamification market is flourishing as brands seek to engage potential customers in novel ways. But what do people get out of these ads and campaigns? Canvas8 spoke to Nannan Xi, a researcher at Gamification Group, to learn how different game elements affect consumer-brand relationships.

The Drum's 2018 'Most Connected Brands Report' features 31 brands older than 70 years old within their top 50. In an era of uncertainty, Britons' purchasing decisions are being driven by a sense of nostalgia, as brands with a rich heritage represent a warm, familiar, safe choice.

Tapping into older gamers’ nostalgia, and younger gamers’ curiosity, the Playstation Classic is a nostalgic leap back in time for gamers. The latest Sony release comes at a time when more and more older generation consoles are getting a reboot, reacting to gamers’ nostalgia for simpler times.