Cutting down on alcohol has been on the up for a while, but what about drinkers watching their weight? As pressure mounts on the beverage industry to rein in its appetite for sugary drinks, brands are launching low-cal tipples to help align with drinkers’ health-consciousness.

Offering activations that focus on fun, safety, and engagement, beer brand Heineken has been working to boost its profile and engagement in Brazil. Amid changing drinking habits and a growing taste for premium and craft beer, the company is growing in popularity among Brazilians.

Genius Brewing has launched a low-cal vegan beer with a full nutritional information label on each can. With people placing more importance on ingredients and food transparency, they’re increasingly expecting brands to provide info that helps them make healthy drinking decisions.

Robinsons and 7UP have teamed up with Feast Box to launch a selection of 35 meal-and-drink pairings that are completely alcohol-free. Amid rising 'sober curiosity', people are exploring new culinary experiences that don’t rely on alcohol as an essential component.