Signal4 Feb 2020
7UP's soft drink 'pairings' lure sober-curious Britons

Robinsons and 7UP have teamed up with Feast Box to launch a selection of 35 meal-and-drink pairings that are completely alcohol-free. Amid rising 'sober curiosity', people are exploring new culinary experiences that don’t rely on alcohol as an essential component.

7UP's soft drink 'pairings' lure sober-curious Britons