In an always-on consumer culture, people are used to buying what they want whenever they want. But can possessions comfort and fulfill us during uncertain times? Canvas8 spoke to Bruce Hood, author of Possessed, to understand the psychology behind owning new things.

Grocery stores have seen business boom as Americans have sought out shelf-stable foods to prepare for life under lockdown. What does this mass uptake of non-perishables reveal about the ways people are eating during the crisis? And will their taste for these products last post-COVID-19?

The spread of COVID-19 has seen people frantically stock their cupboards and freezers, with empty supermarket shelves a common sight worldwide. Canvas8 spoke to Dr. Leonard Lee, a marketing professor at the National University of Singapore, to understand the human needs that fuel panic-buying.

Shopping habits have unsurprisingly shifted during the pandemic, with the majority of Americans cutting down on spending. But notably, people are actually spending more on name brands that they recognize from before the outbreak, showing the importance they place in brand trust.