Signal7 May 2020
TikTok ad demystifies the platform for non-Gen Zers

TikTok has turned to traditional media for its first German TV campaign, recognising the growing variety of demographics on the platform as people seek new at-home entertainment. The campaign aims to demystify the platform, which is perceived as a space predominately for Gen Zers and Alphas.

TikTok ad demystifies the platform for non-Gen Zers