Video-sharing platform TikTok is almost synonymous with teenagers – but now their mothers are getting involved. Meet a new generation of parents: playful, meme-loving lip-syncers who are creating some of the most popular content on the platform.

TikTok may be best known for its viral challenges and surreal skits, but the social media app is evolving into much more than a platform for comedy. How are Gen Zers using this digital channel to educate and inspire their peers? And how are their online communities impacting their offline lives?

TikTok is already widely used to share and watch educational content such as English lessons. Building upon this behaviour, the platform is expanding its e-learning offering in India through partnerships with educational institutions, helping to boost its reputation and democratise learning.

Reddit has seen its fair share of bizarre content, and now people are flocking there to seek sexual health advice and support from strangers. Due to long waiting room times and lingering skepticism around traditional healthcare, people are ditching doctors and going online instead.