The UK has become the first nation to declare a ‘climate emergency’, but will raising an alarmist tone inspire action? Canvas8 spoke to Dr. Ezra Markowitz, a professor at the University of Massachusetts Amherst, to learn how different types of eco messaging influence people’s behaviours.

Many Americans are interested in eco-friendly products – and even willing to pay more for them – but there's a gap between green desires and green actions. Research of anticipated emotions found that the way to close that gap is by tapping into people’s pride around green choices, rather than guilt.

With increasing concern about climate change, people are seeking an environmentally-friendly way to see the world – or their own backyard. Whether they're checking into an eco-lodge, staying close to home or simply reducing their travel waste, American vacationers are putting sustainability first.

Despite a rise in public conscious over green issues, budget airlines have fuelled holidaymakers’ thirst for travelling further and more often. But the environmental consequences of this ever-growing market are huge. So why do people find it hard to live up to their eco-ideals when it comes to air travel? And how can brands help them to fly greener?