Did you write that? The science of guilt in AI writing
REPORT
8 May 2026
Did you write that? The science of guilt in AI writing

With its swift rise, it’s no surprise that generative AI has now become part of relationships, helping people compose heartfelt messages. To understand how AI adoption affects interpersonal behaviors in the US, Canvas8 spoke to Danielle Hass, a marketing PhD candidate at West Virginia University.

Analysis

author

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Tami Makinde

Tami Makinde is a Behavioural Analyst at Canvas8. With experience in leading a global newsroom and pioneering cultural conversations, she pivoted to behavioural insights. A lover of literature, alt-pop, and SZA, she spends her time discovering new music or dissecting her favourite TV shows.

expert

DH

Danielle Hass

Danielle Hass is a marketing PhD candidate at West Virginia University who specialises in consumer technology interactions and the impact of the quickly evolving digital landscape on purchasing behaviour. Her research vision is centred on topics such as digital marketing and consumer technology interactions, brand communities and digital privacy. Hass has an MBA from the Greehey School of Business at St. Mary’s University, San Antonio, Texas.