Who are the Barstool conservatives?
21 May 2024
Who are the Barstool conservatives?

‘Barstool conservative bros’ and their adjacent media are challenging existing right-wing cultural narratives. What should brands know about this heterodox group that many see as the future of the Republican Party? And how might intra-conservative conflict impact American consumer culture?

Emily Jashinsky

Emily Jashinsky is the culture editor at The Federalist and host of Federalist Radio Hour. She previously covered politics as a commentary writer for the Washington Examiner. She’s interviewed leading politicians and entertainers and appeared regularly as a guest on major television news programmes including Fox News Sunday, Media Buzz, and The McLaughlin Group. Her work has been featured in The Wall Street Journal, New York Post, RealClearPolitics, and more. Jashinsky also serves as a director of the National Journalism Center, a co-host of the bi-weekly news show Counter Points, and a visiting fellow at the Independent Women's Forum.

Travis Vogan

Dr. Travis Vogan is a professor of mass communication and American studies at the University of Iowa. His research and teaching centres on media, sports, and US culture. He's the author of many books, including The Boxing Film: A Cultural and Transmedia History, ABC Sports: The Rise and Fall of Network Sports Television, and ESPN: The Making of the Sports Media Empire. He has also served as a contributor to and source for media outlets such as The New York Times, NPR's Marketplace, The Guardian, The Washington Post, Wired, HuffPost, The Athletic, Los Angeles Review of Books, and Deadspin.

Tom Novak

Tom Novak is a senior behavioral analyst at Canvas8. After completing his second master's degree in cultural sociology at LSE, he was drawn to cultural insight. Tom has conducted qualitative and ethnographic research from the plazas of Santiago to Coventry's suburbs. In his spare time, he can be seen rowing down the Thames or world-building around feminist science fiction.