How is financial strain affecting Britons’ love lives?
10 Apr 2024
How is financial strain affecting Britons’ love lives?

Ongoing financial pressure is putting strain on Britons’ love lives, with dating, divorce, and even staying single becoming more expensive, and the future they imagined looking different with their budgets. How can brands support people in their romantic lives during the cost-of-living crisis?

Sarah Coles

Sarah Coles is the head of personal finance at Hargreaves Lansdown, where she also co-presents the firm’s Switch Your Money On podcast.

Georgina Sturmer

Georgina Sturmer is a counsellor and psychotherapist in private practice. She helps people to become happier, more confident, and more resilient in their lives and relationships. She specialises in working with women. Sturmer has commented widely for the media on mental health topics, including The Times, The Telegraph, The Guardian, Newsweek, Cosmopolitan, Stylist, Marie Claire, Women's Health, The New York Times, Metro, and BBC Radio. Her expertise includes anxiety, depression, relationship difficulties, pregnancy, fertility, miscarriage, postnatal depression, domestic abuse, trauma, and loss. She's a registered member of the British Association for Counselling and Psychotherapy.

Sarah Drumm

Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.