Why are Indian Gen Zers embracing cosmetic procedures?
19 Mar 2024
Why are Indian Gen Zers embracing cosmetic procedures?

Gen Z's widespread adoption of anti-ageing solutions suggests their willingness to embrace cosmetic procedures to pursue youthful appearances that align with their fast-paced lifestyles. Are these procedures becoming as commonplace as beauty rituals, and what implications does this hold?

Shudita Grover

Shudita Grover is a Gen Z skincare junkie and graduate of NIFT Delhi with experience in PR. Her passion for lifestyle skincare and self-care runs deep. She believes that taking care of one’s skin is not just about looking good but also about feeling good from within. With her upcoming lifestyle skincare line, she aims to empower individuals to embrace self-care as a form of self-love and nurture their skin with products that are effective and indulgent.

Sanjana Salunkhe

Sanjana Salunkhe is a seasoned beauty editor with almost nine years of experience with esteemed publications like Vogue India, Grazia India, and Femina. During her time at these publications, she has led the charge for beauty events like Nykaa Femina Beauty Awards and Vogue's first-ever digital beauty festival. Today, she continues to follow her passion for writing by freelancing for various platforms and also acts as a consultant to various brands and agencies to help understand the Indian beauty industry. When not working, she is an avid reader and a skincare enthusiast.

Madhuri Agarwal

Dr. Madhuri Agarwal, CEO of Yavana Aesthetics Clinic in Mumbai, is renowned for her aesthetic expertise, serving clients from diverse backgrounds for over 18 years. With qualifications including an MD in dermatology and alternative medicines, she leads with innovation, blending science, beauty, and healthcare. Driven by patient satisfaction, she personally delivers advanced cosmetic procedures, ensuring Yavana remains at the forefront of aesthetic care in India. Additionally, she shares her expertise through national and international talks and training sessions, aiming to elevate the industry globally.

Nicolas Nhalungo

Nicolas Nhalungo is a Mozambican journalist, writer, and researcher exploring the intersections of art, business, entertainment, fashion, and history. As a third-culture kid, his interaction with distinctive cultures has contributed to his understanding of the world at large. He aims to spotlight Lusophone creatives and amplify their stories. He has written for AMAKA, Feminism in India, Grazia India, Industrie Africa, Live Wire, and The NATIVE, and has mentions in VICE, Variety, and The Fashion and Race Database.