Thai beauty's secret to going global? Focusing on local shoppers
REPORT
5 Mar 2024
Thai beauty's secret to going global? Focusing on local shoppers

The international impact of Thai pop culture through movies, series, and other media has been an exciting breakthrough for Southeast Asia. Making waves on the internet now is Thai beauty, catching eyes and turning heads with a distinct makeup style and affordable cosmetics.

Gabrielle Perez

Gabrielle Perez is a beauty-savvy creative design assistant for Foreo, a high-end skincare device brand. She is based in Thailand and has previously done research on beauty advertising in the country as well.

Siam Somkhunthod

Siam Somkhunthod is a market research analyst working on a project with Cyberwave. With experience working as a brand consultant, he is currently running an event company based in London.

Felicia Melody

Melody is a writer based in Jakarta, Indonesia. With a background in international relations and media, Melody mostly writes about lifestyle, culture, and human interest. Some might say she’s all over the place, but really she’s just everywhere. Their pieces have covered anything from F&B, fashion, beauty, nightlife, and others; you can find her work on Vice and The Jakarta Post.