How ethical non-monogamy is redefining romance
REPORT
29 Feb 2024
How ethical non-monogamy is redefining romance

Post-pandemic, people have re-evaluated their romantic relationships and many are turning to ethical non-monogamy (ENM), especially Gen Zers and Yers. As open relationships challenge preconceived notions of love, how can brands in the sex, love, and dating game create safe spaces for polys to play?

Jaimee Bell

Jaimee Bell is a sex expert, educator, writer, and content director at BLOOM, an erotic audio platform that creates a safe space for cultivating desire and diving deep into your pleasure. Jaimee’s passion for sexual education, destigmatizing BDSM sex practices, and smashing patriarchal ideals shines through her commissioned work. Bell is a firm believer in exploring and expressing yourself in your truest forms, no matter how messy they may be.

Angelika Koch

Angelika Koch serves as a relationship and break-up expert at Taimi, an LGBTQ+ dating app. She holds certifications as a master certified life coach, a certified relationship coach, and a certified meditation instructor. Additionally, she is the author of the book titled The Asshole Pandemic: A Field Guide To ID'ing, Deleting, and Healing From Toxic Relationships.

Hayley Quinn

Hayley Quinn is a London-based dating coach and expert.

Mariella Agapiou

Having weaved a career that started in PR and social, and led to journalism before turning to the dark side (brand side), Mariella is able to execute all kinds of projects. From research to editorial, ideation to creation. Mariella worked within the fashion industry - both in London and Dubai - for over ten years at publications and brands such as Bustle, ELLE UK, Ounass, Wednesday, MATCHESFASHION.COM and Grazia Middle East. Now, Mariella focuses her energy on culturally conscious conversations, whether that’s consulting and strategising for her clients, or writing about positive escapism, sustainable style, mindfulness and women empowerment.