How ethical non-monogamy is redefining romance
REPORT
29 Feb 2024
How ethical non-monogamy is redefining romance

Post-pandemic, people have re-evaluated their romantic relationships and many are turning to ethical non-monogamy (ENM), especially Gen Zers and Yers. As open relationships challenge preconceived notions of love, how can brands in the sex, love, and dating game create safe spaces for polys to play?

Jaimee Bell

Jaimee Bell is a sex expert, educator, writer, and content director at BLOOM, an erotic audio platform that creates a safe space for cultivating desire and diving deep into your pleasure. Jaimee’s passion for sexual education, destigmatizing BDSM sex practices, and smashing patriarchal ideals shines through her commissioned work. Bell is a firm believer in exploring and expressing yourself in your truest forms, no matter how messy they may be.

Angelika Koch

Angelika Koch serves as a relationship and break-up expert at Taimi, an LGBTQ+ dating app. She holds certifications as a master certified life coach, a certified relationship coach, and a certified meditation instructor. Additionally, she is the author of the book titled The Asshole Pandemic: A Field Guide To ID'ing, Deleting, and Healing From Toxic Relationships.

Hayley Quinn

Hayley Quinn is a London-based dating coach and expert.

Mariella Agapiou

Mariella’s experience is wide: she has written, researched, edited and produced content that covers everything from fashion to feminism, travel to tech, and women to weed. Having worked in the fashion space for over ten years, she now focuses her energy on positive change, whether consulting and strategising for her femtech-inclined clients or reporting on women’s health. She has been published in the likes of Bustle, DAZED MEDIA, The Spaces, and Grazia Middle East, while also creating content for Appear Here, On, MATCHES, and Ounass. You can also find culture/consumer insight articles with her byline on LS:N Global, Canvas8 and BEAUTYMATTER —for the US, UK, and Middle Eastern markets.