What’s driving the rise in minimal/zero make-up?
14 Feb 2024
What’s driving the rise in minimal/zero make-up?

Minimal make-up aesthetics have given way to no-make-up trends, characterised by consumers eschewing colour cosmetics to focus on skin and hair health. What’s fuelled this seismic skincare and beauty shift and how can brands communicate with a new, more informed consumer?

Dr. Sharon Wong

Dr. Sharon Wong is a consultant dermatologist and hair specialist who works out of Harley St. and The Shard.

Alicia Lartey

Alicia Lartey is an aesthetician and content creator.

Phoebe Minehan

Phoebe Minehan is a financial senior manager.

Zeynab Mohamed

Zeynab Mohamed is a beauty journalist and the author of the Face Value newsletter on Substack.

Morgan Fargo

Morgan Fargo is a freelance journalist and beauty editor. Her work has been published in Refinery29, Cosmopolitan, Elle, Stylist, Red, Women’s Health, and more.