Morgan Fargo is a freelance journalist and beauty editor. Her work has been published in 

People are opting out of constant self-improvement

Being+

Dr. Sharon Wong is a consultant dermatologist and hair specialist who works out of Harley St. and The Shard.

Alicia Lartey is an aesthetician and content creator.

Phoebe Minehan is a financial senior manager.

Zeynab Mohamed is a beauty journalist and the author of the

United Kingdom

United States

Beauty

Beauty providers

Make-up

Mintel

Kantar

Interview with Phoebe Minehan conducted by the author

Interview with Zeynab Mohamed conducted by the author

Interview with Dr. Sharon Wong by the author

Cosmetic Design Europe

Statista

Interview with Alice Lartey conducted by the author

Future Market Insights

SkyQuest

Minimal make-up aesthetics have given way to no-make-up trends, characterised by consumers eschewing colour cosmetics to focus on skin and hair health. What’s fuelled this seismic skincare and beauty shift and how can brands communicate with a new, more informed consumer?