What kinds of gym experiences do Gen Zers crave?
19 Dec 2023
What kinds of gym experiences do Gen Zers crave?

In the wake of the COVID-19 pandemic and armed with more knowledge about the interconnectedness of physical, mental, and social wellbeing, Gen Zers are looking for more than just cookie-cutter gyms. How can facilities adapt their spaces and messaging to better accommodate this cohort?

Sarah Jones St John

Sarah Jones St John is the founder of Grey Wolfe and the 44 Group and an energy healer who combines science with intuition and your inner voice.

Oliver Patrick

Oliver Patrick is a physiologist and health assessment expert. He co-founded wellbeing education business Future Practice, serves as the acting clinical director of the luxury hospitality business Pillar Wellbeing, and is the wellbeing director of Latus Health. Oliver provides corporate wellbeing services to a range of organisations including Nike, the League Managers Association, and the military.

Abbi Henderson