What’s behind the Gen Z television gap?
REPORT
23 Nov 2023
What’s behind the Gen Z television gap?

The way we watch television is changing as a new generation of Gen Zers opt for personalised short-form video content on social media platforms. What’s the impact on traditional broadcast and streaming television and how can these formats keep up with the changing trends?

Lauren Cobello

Lauren Cobello is the founder and CEO of Leverage with Media PR. She is a renowned national TV personality, author, and a prominent figure in the world of entrepreneurship and public relations. She has an impressive track record of success and a charismatic on-screen presence and has captivated audiences on national TV on shows like the TODAY show, GMA, Dr. Oz, Rachael Ray, and hundreds of others for over a decade.

Nicole Russin-McFarland

Nicole Russin-McFarland is a film score composer and actress. She composes for film music, audio dramas, mainstream music, and for studio and commercial usage, production music libraries. Her work under her own publishing is distributed by AWAL, a subsidiary of Sony. She is currently developing Peter Pan and the Adventures of Dreams, her first animated feature film with a generous budget, with animation done by a mid-sized cartoon studio that is regularly subcontracted for Netflix.

Meg Walters

Meg Walters is a UK-based freelance writer who specialises in entertainment and pop culture. She has written for publications including GQ, Glamour, Stylist, Refinery29, The Daily Beast, Vulture, and others. She specialises in covering how film and TV shift alongside larger cultural trends and generational culture gaps.