What do Gen X women want from beauty brands?
22 Nov 2023
What do Gen X women want from beauty brands?

Gen X women make up a growing and influential demographic in the beauty industry. Boasting high spending power and busy lifestyles, what kinds of products are they interested in? And given the sector’s traditional focus on youth, what can brands do to meet demands for ‘pro-ageing’ representation?

Sanika Chitnis

Sanika Chitnis is a full-time beauty enthusiast. Turning this passion into a profession, she works with beauty and skincare brands at Unilever to build an identity and master their visual and design communication.

Dr. Vijaya Patil

Dr. Vijaya Patil is a qualified cosmetologist, trichologist, and laser specialist. She is the founder of Oasis Skincare Centre and has over 18 years of experience in treating targeted dermatological concerns.

Pari Bajoria

Pari Bajoria is a trend forecaster, cultural strategist, editor, and writer, with a background in fashion and lifestyle. She uses her skills to analyse global markets and tap into human behaviour through cultural research and is passionate about helping businesses stay ahead of the curve by analysing key trends and translating them into actionable insights. She believes that understanding cultural forces and using trends to foster positive changes is of utmost importance.