Lakeisha Goedluck writes about media, entertainment, fashion, and beauty through a lens of Black culture.

People expect brands to rise to society’s challenges

Shared Values

Emily Earle is a global PR manager for M&C Saatchi Group, managing the press and marketing strategy for Elizabeth Arden.

, Alex is a journalist and copywriter specialising in beauty, wellness, and health. An unabashed product junkie, she has tried everything and will try anything, in the name of beauty.

United States

Luxury

Beauty

Business of Fashion

StyleSeat

Cosmetic Business

The Cut

Beauty Independent

Fashionista

ModernRetail

Refinery29

CEO Magazine

Cosmopolitan

The List

LuxuryLaunches

Sydney Morning Herald

McKinsey and Company

Harper’s Bazaar

Enterprise League

Dazed Digital

BeautyMatter

Glossy

Global Cosmetic Industry

Match My Makeup

Travel Daily

Dupe culture is on the rise, so cosmetic items that were limited to luxury shoppers are now widely available. How are high-end beauty brands using expert storytelling, immersive experiences, and unique ingredients to appeal to their customers by offering exclusive products at a higher level?

Cultivate

Experiences and Sensations

How ultra-luxury beauty is appealing to HNWIs