How ultra-luxury beauty is appealing to HNWIs
11 Oct 2023
How ultra-luxury beauty is appealing to HNWIs

Dupe culture is on the rise, so cosmetic items that were limited to luxury shoppers are now widely available. How are high-end beauty brands using expert storytelling, immersive experiences, and unique ingredients to appeal to their customers by offering exclusive products at a higher level?

Emily Earle

Emily Earle is a global PR manager for M&C Saatchi Group, managing the press and marketing strategy for Elizabeth Arden.

Alex Peters

Beauty editor at Dazed, and contributor for publications like British Vogue and The Face, Alex is a journalist and copywriter specialising in beauty, wellness, and health. An unabashed product junkie, she has tried everything and will try anything, in the name of beauty.

Lakeisha Goedluck

Lakeisha Goedluck writes about media, entertainment, fashion, and beauty through a lens of Black culture.