1 Sep 2023
Why is pet luxury booming in spite of inflation?

Despite the ever-increasing cost of living, pet owners continue to treat their pets to extreme luxury against a backdrop of Gen Zers and Yers choosing pets over children. How can brands tap into this growing market of canine indulgence in the products and services they provide?

Marc Petite is the founder of luxury pet brand Marc Petite.

Neil Taylor is the founder of sustainable pet brand Baker & Bray.

Marianne Eloise is a journalist and commentator on neurodivergent issues. She has written for publications including The Cut, The New York Times, Courier, Dazed, Vulture, i-D, The Guardian, and Mic.