Anuja Pradhan is an assistant professor at the University of Southern Denmark. She researches consumer culture, ethnic identification, consumer mythmaking, and critical pedagogies in marketing. Pradhan has been published in journals such as Marketing Theory and has received awards including the Fulgoni PhD Scholarship. Her teaching areas include global consumer cultures and advanced marketing communications.

Stefan Kelly is a Senior Behavioural Analyst at Canvas8. Stefan has a background in behavioural science and psychology, and has spent most of his career researching how people form beliefs and make decisions. Now he spends most of his time trying to understand the interactions between identity, uncertainty and culture. After work, he's likely reading old psychiatry blogs, scouring 2nd hand clothing apps, or failing to get Arsenal tickets.