11 Aug 2023
What US Gen Yers are prioritizing in their careers

As the cost-of-living crisis rages on, US Gen Yers are ready to redefine the American Dream of climbing the career ladder. Canvas8 spoke to eight Gen Yers from across the US to understand their goals and priorities in the workplace, as they seek to navigate a fulfilling work-life.

John Firth is a behavioural analyst at Canvas8. He holds a master’s degree in research methods and previously studied sociology. When not working, he can be found galavanting around London pubs with friends while trying to informally promote rugby league to anyone willing to listen.