28 Jul 2023
What makes American Gen Zers spend on luxury?

In a tough economic climate, Gen Zers fight to keep the habit of luxury and experiential spending. But how are they sustaining this lifestyle? And can resale luxury be the next big thing? Canvas8 spoke to eight Gen Z Americans to find out what motivates them to splurge.

Nicolas Lopez is a New York-based behavioural analyst at Canvas8. He holds a degree in political science from Columbia University. His research is driven by the relationship between the political, material, and cultural spheres. Outside of work, he can be found writing fiction and riding his bike with no hands.