Originally from South Korea, webtoons have exploded in popularity across the globe, primarily as a result of the fan participation that makes them accessible to all. Canvas8 spoke to PhD Candidate Jinyoung Nam to understand the role of transcreation within these digital media moments.
Jinyoung Nam is a PhD Candidate at the School of Media and Communication, Korea University.
John Firth is a behavioural analyst at Canvas8. He holds a master’s degree in research methods and previously studied sociology. When not working, he can be found galavanting around London pubs with friends while trying to informally promote rugby league to anyone willing to listen.
Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.
With an increasing desire for community engagement, people are turning to discussion-based platforms that cater to their individual interests. Letterboxd’s online platform has become a haven for cinephiles, showcasing how brands can appeal to passionate users with the right approach.
Streaming services let viewers cultivate their cultural landscape, and a growing number of people are choosing international films and TV. Following on from tracking this behavior in our Media and Entertainment Sector Snapshot, Canvas8 spoke to eight Americans to determine what’s driving this shift.
As the Web3 ecosystem has the potential to forge deeper and more equitable relationships between content creators and their fans, platforms like Channel are developing new ways for creators to collaborate and build community. In evolving digital landscapes, is this a way to move co-creation forward?
Once perceived as an anti-social pursuit, gaming now offers people a way to connect with peers around the world through streaming, forums, and social media. How do these diverse communities go beyond gameplay to support individuals in their search for escapism and creative expression?