With an increasing desire for community engagement, people are turning to discussion-based platforms that cater to their individual interests. Letterboxd’s online platform has become a haven for cinephiles, showcasing how brands can appeal to passionate users with the right approach.
While movie theaters continue to struggle with poor attendance figures, at-home streaming services are flourishing. Mubi, the home of arthouse film streaming, is offering subscribers free tickets in a bid to get punters back into the cinema and support the venues at the heart of the industry.
Streaming services boomed during COVID-19 as people sought at-home entertainment to stave off boredom. Disney+ emerged as one of the biggest winners of 2020, but what does its success reveal about the future of viewing? And how do people want to engage with film and TV moving forward?
Reddit’s candid message boards have been attracting users since its launch in 2005. As the company eyes an IPO and potential new advertising partnership, how can businesses engage with users and better understand the community culture that has enabled the platform to thrive?
Quentin Tarantino has revealed plans to sell a series NFTs from his original Pulp Fiction screenplay, paving the way for a community of digital cinema fans to emerge. With the film industry often hesitant to use new technology, the move could normalize crypto as a broker for an online collectibles market.