Why do Americans watch foreign-language content?
11 Feb 2022
Why do Americans watch foreign-language content?

Streaming services let viewers cultivate their cultural landscape, and a growing number of people are choosing international films and TV. Following on from tracking this behavior in our Media and Entertainment Sector Snapshot, Canvas8 spoke to eight Americans to determine what’s driving this shift.

Avinash Akhal

Avinash Akhal is a behavioural analyst at Canvas8. He holds a Masters degree in Economics from the University of Manchester and formerly worked as a researcher at the Education Policy Institute. Outside of work, he is either crafting his boxing skills, listening to a podcast or losing money on the stock market.