Riani Kenyon is a caffeinated Zillennial who is hopelessly addicted to The Sims 4 and binge-watches her latest anime obsession when she’s not busy bopping to early 2000’s K-pop. Beyond being a nerd, she has worked on initiatives for the UN Academic Impact and the UK Model WHO, and also explored politics while interning at the House of Commons.


People are cashing in on their personal brands 

Generation Sell

People are recognising the urgency of global environmental measures 

Sustainable Solutions

Gen Z (born 1997-2010)

United States

Automotive

The Zebra

PR Newswire

Sports Illustrated

US News & World Report

Forbes

Bankrate

PRWeb

Centers for Disease Control and Prevention

Driving has been a core part of America’s global image for decades, with car ownership regarded as an aspirational goal. But is Gen Z as invested in autos as previous generations? We spoke to six young drivers about their anxieties at the wheel and what jump-starts their love for cars.

Cultivate

Growth and Progression

Values and Identity

Do American Gen Zers care about cars?