What makes the perfect in-store beauty experience?
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REPORT
6 Jul 2023
What makes the perfect in-store beauty experience?

From Sephora’s re-entry into the UK to L’Oréal’s focus on creating ‘beauty destinations’, a new era of retail has seemingly begun for Britain’s cosmetics landscape. What does this say about the needs and values of today’s shoppers? And how can brands meet their desires in brick-and-mortar spaces?

Ayman Ashraf

Ayman Ashraf is a beauty writer and editor at Cologne Kingdom.

Thomas Villalpando

Thomas Villalpando is a writer and editor at iPet Guides, where he breaks down consumer trends and the evolving retail landscape.

Marris Adikwu

Marris Adikwu is a culture writer and a keen observer of consumer behaviour. She also writes short stories and reads anything she can get her hands on.

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