Eleonora Pantando is an associate professor in marketing at the University of Bristol. Her research centres upon new retail technologies used to improve customer solutions and strategies, with an emphasis on the role of artificial intelligence.

John Firth is a behavioural analyst at Canvas8. He holds a master’s degree in research methods and previously studied sociology. When not working, he can be found galavanting around London pubs with friends while trying to informally promote rugby league to anyone willing to listen.