You really get me! The science of AI personalities
23 Jun 2023
You really get me! The science of AI personalities

As businesses and people become aware of the possibilities that AI can bring to marketing and digital services, worries are mounting around the hyper-personalisation of AI. Canvas8 spoke to marketing professor Eleonora Pantando about how AI personalities can smooth operations and customer journeys.

Eleonora Pantando

Eleonora Pantando is an associate professor in marketing at the University of Bristol. Her research centres upon new retail technologies used to improve customer solutions and strategies, with an emphasis on the role of artificial intelligence.

John Firth

John Firth is a behavioural analyst at Canvas8. He holds a master’s degree in research methods and previously studied sociology. When not working, he can be found galavanting around London pubs with friends while trying to informally promote rugby league to anyone willing to listen.