Riani Kenyon is a caffeinated Zillennial who is hopelessly addicted to The Sims 4 and binge-watches her latest anime obsession when she’s not busy bopping to early 2000’s K-pop. Beyond being a nerd, she has worked on initiatives for the UN Academic Impact and the UK Model WHO, and also explored politics while interning at the House of Commons.


The need-it-now mentality has become the norm

Compulsive Convenience

People expect products and services that feel made for them

Personal Worlds

United Kingdom

Shopping

Communications

Social networking

Forbes

Marketing Brew

Seedtag

Iterable

Computers in Human Behavior Reports

Statista

The online advertising landscape is undergoing a transformation as shoppers, many of whom still crave personalised recommendations, strive to find a balance between privacy and convenience. Canvas8 spoke to eight Britons to find out what makes products and retailers stand out when they're scrolling.