How functional fragrances are revolutionising wellness
14 Jun 2023
How functional fragrances are revolutionising wellness

Combining cutting-edge tech with state-of-the-art science and an entrepreneurial mindset, a new cohort of start-ups is offering an array of functional fragrances with the promise to revamp people’s wellbeing. How can brands tap into these shifting attitudes among consumers?

Ruth Mastenbroek

Ruth Mastenbroek is a classically trained master perfumer who launched her first fragrance in 2010.

Beckielou Brown

Beckielou Brown is a perfume creator and the co-founder of Altra Profuture.

Marianne Eloise

Marianne Eloise is a journalist and commentator on neurodivergent issues. She has written for publications including The Cut, The New York Times, Courier, Dazed, Vulture, i-D, The Guardian, and Mic.