How functional fragrances are revolutionising wellness
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REPORT
14 Jun 2023
How functional fragrances are revolutionising wellness

Combining cutting-edge tech with state-of-the-art science and an entrepreneurial mindset, a new cohort of start-ups is offering an array of functional fragrances with the promise to revamp people’s wellbeing. How can brands tap into these shifting attitudes among consumers?

Ruth Mastenbroek

Ruth Mastenbroek is a classically trained master perfumer who launched her first fragrance in 2010.


Beckielou Brown

Beckielou Brown is a perfume creator and the co-founder of Altra Profuture.


Marianne Eloise

Marianne Eloise is a journalist and commentator on neurodivergent issues. She has written for publications including The Cut, The New York Times, Courier, Dazed, Vulture, i-D, The Guardian, and Mic.

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