Disinformation spreads like wildfire on social media, especially when it’s fueled by dark money and content farms. But what happens when generative AI like ChatGPT makes creating such material as easy as hitting enter? And what role can brands play in combating this worrying trend?
Felix Simon is a Leverhulme scholar at the Oxford Internet Institute, where he covers AI in journalism and misinformation.
Dr. Elinor Carmi is a lecturer in data politics and social justice at City University, London.
Liam Dugan is a PhD student at the University of Pennsylvania, with the Penn NLP group.