Radical Transparency 

People are processing a synthetic reality

Reality Split

Felix Simon is a Leverhulme scholar at the Oxford Internet Institute, where he covers AI in journalism and misinformation.

Dr. Elinor Carmi is a lecturer in data politics and social justice at City University, London.

Liam Dugan is a PhD student at the University of Pennsylvania, with the Penn NLP group.

United States

Global

Technology

Social networking

The Washington Post

The Next Web

Motley Fool

Vice

Fast Company

Futurism

Fortune

Verdict

Interview with Liam Dugan conducted by the author

Interview with Felix Simon conducted by the author

The Diplomat

World Economic Forum

Interview with Dr. Elinor Carmi conducted by the author

Yahoo

Global X

Research Gate

GitHub

Arxiv

Disinformation spreads like wildfire on social media, especially when it’s fueled by dark money and content farms. But what happens when generative AI like ChatGPT makes creating such material as easy as hitting enter? And what role can brands play in combating this worrying trend?