How can beer brands appeal to sober-curious Aussies?

©Sobah (2022)

REPORT

3 Apr 2023

Alcohol has long been central to Australian culture – from celebrations and commiserations to casual social get-togethers. However, amid increasing focus on health and self-care, young non-drinkers and a wave of no- and low- alcohol options are on the rise. How can beer brands appeal to this shift?

Sectors
Eating and DrinkingBeer and ciderSpirits and wineHealth and Fitness
Location
Australia

Glen Reiss

Glen Reiss is the co-founder of Living KoKo, a zero-waste cacao/chocolate manufacturing space based in Wurundjeri Country, Melbourne. He works closely with local and Pacific-based organisations to support local communities through ethical trade.

Amber Sunderland

Amber Sunderland is the co-founder of T Totaler, a tea bar and online tea shop established in Sydney in 2012. T Totaler crafts inventive tea-based drinks with a focus on Australian-grown tea and native botanicals.

Phoebe Preuss

Phoebe Preuss is a Samoan multi-disciplinary artist, entrepreneur, and marine/environmental activist. She’s the co-founder of Living KoKo a zero-waste cacao manufacturing space based in Wurrunjderi Country in Australia which imports ingredients from the Pacific Islands.

Alice Clarke

Alice Clarke is an award-winning journalist, producer, presenter, and script writer from Melbourne, Australia. She specialises in games, technology, TV, music, opinion, and general pop culture.