How are Britons treating themselves amid inflation?
9 Mar 2023
How are Britons treating themselves amid inflation?

Faced with double-digit inflation, Britons are tightening their belts and cutting back on non-essential spending – but treats aren’t totally out of the question. From affordable luxuries to stripped-back hedonism, how can brands cater to this balancing act between luxury and saving?

Tom Bleach

Tom Bleach is a Fintech Times journalist covering Europe, APAC, MENA, and North America. He has specific interest in both UK- and Africa-based fintechs, as well as Web3, artificial intelligence, and open banking.

David Sandhu

After being deputy editor at i-D magazine for five years, David joined Conde Nast Traveller before working as a freelance journalist which included restaurant reviewing (for Time Out, Metro, Sunday Telegraph, and The Guardian among others) and a judge for the BBC’s Great British Menu. This led to copywriting assignments for clients like Burger & Lobster, Starbucks, and Pizza Express at leading London ad agencies. Today, he helps major brands such as COSMO restaurants, Grey Goose, The Glenlivet and Britvic as well as startup challenger brands, including the first-ever British-Caribbean lager. David's currently working on a research project involving some of the UK's leading restaurants.

Jo Peters

Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.