Young beauty buyers are increasingly embracing tech across physical and digital spaces, using a blend of tools and apps to discover new products. This is providing brands with an array of opportunities to engage with potential shoppers – but how can they turn playful moments into sales?
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Dana Oliver is the founder of Beauty for Breakfast. She has over 13 years of experience as an editor, writer, and on-camera talent, reporting on fashion and beauty news, writing trend features, and producing expert-driven videos.
Donna Francis is the founder of The Beauty Ed and an award-winning beauty editor whose work has been published in newspapers and magazines including the Daily Mail and Vogue. Her expertise in beauty trends and consumers' buying habits has been recognised by brands such as Boots, Trish McEvoy, Superdrug, and Avon, and helped earn her a prestigious American 0-1 Extraordinary Ability Visa.
Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.
