What’s behind the rise of body care rituals?
6 Sep 2022
What’s behind the rise of body care rituals?

Post-pandemic, people have started to pay closer attention to their bodies, not just for the physical benefits, but for their mental wellbeing too. However, with this increased attention comes damaging viral trends with a mind of their own. How can beauty brands nail whole body care?

Elodie Marteau

Elodie Marteau's work consists of helping businesses identify opportunities to future-proof their brands and marketing strategies. She is passionate about cultures, unlocking new consumer insights, and understanding emerging attitudes and behaviours, and specialises in consumer research, strategic foresight, and trends intelligence consultancy.

Carla Seipp

Carla Seipp is editorial associate at online publication and consultancy BeautyMatter, covering personal care and beauty. As a freelance journalist, she co-edited The Essence: Discovering the World of Scent, Perfume, and Fragrance, and has written for LS:N Global, Dazed, Twin, and Vestoj. Her work has been nominated for the Perfumed Plume Awards for Fragrance Journalism.

Mariella Agapiou

Having weaved a career that started in PR and social, and led to journalism before turning to the dark side (brand side), Mariella is able to execute all kinds of projects. From research to editorial, ideation to creation. Mariella worked within the fashion industry - both in London and Dubai - for over ten years at publications and brands such as Bustle, ELLE UK, Ounass, Wednesday, MATCHESFASHION.COM and Grazia Middle East. Now, Mariella focuses her energy on culturally conscious conversations, whether that’s consulting and strategising for her clients, or writing about positive escapism, sustainable style, mindfulness and women empowerment.