Offering the ‘world’s first ingredient-based product discovery algorithm’, Skinskool is a website that finds affordable alternatives to expensive skincare. As beauty buyers increasingly turn to tech to address specific needs, this approach enables them to get the right products at the right price.

In the face of inflation and online misinformation, The Ordinary brings authenticity to clean skin and hair care through effective, easy-to-use, and affordable products. How can brands satisfy the pandemic-driven skincare boom using scientifically-proven ingredients that beauty consumers can trust?

People are prioritizing beauty product ingredients over brand names, since the pandemic allowed for time to research what was really working in their lives – beauty, skincare, and make-up included. What can less-established brands do to account for these factors as they enter the marketplace?

Amid the rising cost of living, Aldi’s fragrance dupes are getting a lot of attention for mimicking popular designer fragrances. With luxury aspirations competing with money concerns, these dupes are perfect for giving people that indulgent feeling without breaking the bank.