People are prioritizing beauty product ingredients over brand names, since the pandemic allowed for time to research what was really working in their lives – beauty, skincare, and make-up included. What can less-established brands do to account for these factors as they enter the marketplace?
Nellie Eden is the beauty editor at large at The Face magazine, and the creative beauty editor-at-large at Browns.
Dominic Cadogan is a writer, creative, and former editor at Dazed Beauty.
Tom Rasmussen is a writer based in London. Their recent book, First Comes Love, is a personal and analytical look at the history, present, and future of marriage and other formations of relationships.