Travel platforms are urging people to connect with destinations through the eyes of locals, catering to an appetite for realness within the experience economy. How is this content impacting travel media, and to what extent is authenticity affecting decision-making for Gen Z and Y travellers?
Appellation hotels are launching a series of culinary-first fine dining hotels. Understanding that when people travel they want more than a place to stay, and recognizing the role that food plays in experiential discovery, Appellation's approach taps traveling foodies in the luxury space.
As more people return to their office commutes they’re looking to make the most of their travel time. In partnership with the Vilnius public transport operator, Part-time Vilnius offers the first audio-guided route of the Lithuanian capital, enabling users to rediscover the city with fresh eyes.
As COVID-19 restrictions ease, discerning jet-setters are looking for new ways to experience travel in a post-pandemic landscape. Plum Guide, a vacation rental platform that curates the highest quality holiday homes and short-term lets, focuses on delivering luxury to appeal to new travel mindsets.
With pandemic-strengthened values of sustainability and community, US travelers are seeking eco-oriented vacations, looking to support local economies and slow down the pace of their adventures to enjoy the journey as much as the destination. What can brands do to cater to these ethical explorers?