How are British Gen Yers raising children differently?
22 Aug 2022
How are British Gen Yers raising children differently?

Gen Y’s approach to parenting is distinct from past generations, defined by the decline of the nuclear family structure, increasing role of tech, and new traditions like ‘positive parenting’. So, how can brands help this generation create a nurturing journey that works for them and their kids?

Cat Hufton-Schiorlin

Cat Hufton-Schiorlin is a London-based freelance journalist specialising in fashion, beauty, parenting, family, and lifestyle. She splits her time between editorial, commercial, and copywriting projects.

​​Rebecca Pol

​​Rebecca Pol is an international marketing and branding specialist with an ultra-niche in Gen Y parents. Her book, Millennial Parenting, was published with the international agency Borgerhoff & Lamberigts after six years of research among Gen Yers with kids. The main message of the book is that marketing toward parents should be inclusive with no gender division because there is no such thing as information that ‘suits’ birthing and non-birthing parents. If we approach all equal, equality can come into sight.

Suzan Issa

Suzan Issa is a qualified teacher, SENCO and Anxiety Therapist. A parenting and neurodiversity specialist, she is passionate about understanding and supporting all neurotypes, divergent and otherwise. She is the founder of Raising a Wild Child, offering support for neurodivergent children and their parents. In addition to working with families and individuals, she provides coaching and support for local authorities, schools, businesses, and fostering and adoption agencies around diversity, inclusion and emotional regulation.

Lara Piras

Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.