Is this the death of the great American lawn?
22 Jul 2022
Is this the death of the great American lawn?

The ‘great American lawn’ has been a symbol of prosperity for suburinites across the US, but the pandemic has awoken eco-aware homeowners to the possibilities of using their outdoor space in new ways. What can brands do to help consumers rewild lawns, connect to nature, and create ethical gardens?

Dan Jaffe Wilder

Dan Jaffe Wilder is an ecologist, horticulturist, and botanist with over 15 years’ experience working with native plants and their associated ecology. Wilder is currently the director of applied ecology for the Norcross Wildlife Foundation in Massachusetts.

Mark Richardson

Mark Richardson is the director of horticulture at the New England Botanic Garden at Tower Hill. He oversees the organisation’s living collection, which includes 17 gardens, indoor conservatories, growing areas, and surrounding woodlands in an effort to inspire visitors to strengthen their commitment to the natural world by using horticulture to improve lives and enrich communities. Previously, Richardson was the horticulture director at the New England Wild Flower Society and has worked in the education department at Brookside Gardens in Wheaton, Maryland, and in the education department at Longwood Gardens, in Kennett Square, Pennsylvania.

Katie Seidenwurm

Katie Seidenwurm has been practicing landscape architecture in California and Oregon since 1996. She has a passion for native vegetation and has worked with the San Diego Botanical Garden to teach homeowners how to create WaterSmart landscapes.

Meleah Moore

Meleah Moore is a Brooklyn-based writer, photographer, and communications consultant for social enterprises. She holds a degree in sustainable development from the University of St Andrews.