Have indie brands killed off the beauty influencer? Are self-cleaning products the future? Has lockdown home-pampering shaped skincare routines for good? In this part of the 2021 Expert Outlook, we speak to three experts about how people are seeking new forms of comfort from their beauty routines.

When looking for beauty products to buy, people search for sustainable, cruelty-free, and natural ingredients. And while French shoppers are prioritising ‘naturalness’ above other criteria, research suggests that they may not be entirely sure what that means.

Increasing worries about the long-term impacts of sun damage and pollution are leading people to seek remedies that prevent rather than cure. With eco concerns also at the forefront of their minds, are beauty brands effectively integrating prevention into their own products?

Influencer Bobrisky has leveraged her power on social media – on Instagram and Snapchat, in particular – to turn herself into a household name in both Nigeria and across Africa. In doing so, she has helped to bring conversations about trans identity into mainstream culture.