Low- and moderate-income communities and ethnic minority groups haven’t had the same access to electric vehicles, yet they are the most likely demographic to benefit from using them. So how can brands reach new audiences and show the health and convenience benefits of EV adoption?
Ford has unveiled an all-electric concept model of their 1978 F-100 pickup truck. While it’s a one-off showpiece, the electric engine inside is publicly available, allowing people to convert their old gas guzzlers into modern and sustainable vehicles. Is the F-100 a window into the future of EVs?
Switching to electric vehicles addresses one of the most significant contributors to greenhouse gas emissions - transportation, but the US is falling behind Europe and China when it comes to adoption. Americans are interested in buying an EV, but poor access to EV services is holding them back.
Enthusiasm for electric vehicles is rocketing, yet charging remains a pain point for owners and a persistent barrier for those interested. How can manufacturers, governments, and utility services co-create practical solutions to address this challenge and galvanise a mass shift towards EVs?
As carmakers increasingly explore how tech can facilitate more seamless interactions, Audi has announced a WhatsApp concierge service aimed at making the transition to EVs easier. It’s offering a personalised experience on a familiar interface in a bid to make the service as convenient as possible.