What’s behind Australia’s Gen Z tweakments boom?
7 Jun 2022
What’s behind Australia’s Gen Z tweakments boom?

More young Australians than ever are turning to high-tech beauty and laser treatments, injectables, and fillers to prevent ageing. Body image concerns and the influence of social media have a stronghold over purchasing decisions. How can the market shift the rhetoric on beauty ideals?

Dr. Jasmine Fardouly

Dr. Jasmine Fardouly is a research fellow working in the Department of Psychology at the University of New South Wales. Her research interests include social influences on the emotional health of young people, particularly the influence of social media. Over the past decade, she has investigated negative social media activities for young people’s body image and eating pathology, such as the impact of online appearance comparisons. More recently, her research focuses on ways to foster positive body image via social media.

Dr. Toni Pikoos

Dr. Toni Pikoos is an award-winning psychologist and post-doctoral researcher from Melbourne, Australia. She's one of few psychologists in Melbourne who specialises in the treatment and research of Body Dysmorphic Disorder. Her research centres around identifying the motivations, expectations, and psychosocial outcomes for individuals undertaking cosmetic procedures. She's the co-founder of ReadyMind, a cosmetic psychology service aimed at bridging the gaps between the psychological and cosmetic industries. Dr. Pikoos also works in private practice, providing therapy for body image disorders and psycho-social assessments for clients prior to undergoing cosmetic surgery.

Isabella Ubaldi

Isabella Ubaldi is an optimistic nihilist and writer/copywriter with a background in advertising. She likes to write about the human condition: be it emerging cultural movements, the psychology of grief or uncovering scientific advancements in biohacking.