How are fans pushing for more modern values and representation in sports? Who are the people planning their dream holiday now that restrictions have ended? Why have definitions of adventure and hedonism been shifting? And how are eco and ethical concerns reshaping tourism?

Fans and teams were thrilled about returning to stadiums post-lockdowns, but the honeymoon period quickly ended following a series of abuse aimed at players during live games. The outrage at these incidents speaks to people’s shrinking tolerance of bad behavior from fans and players alike.

With so much buying power and influence emanating from Gen Zers, sports organizations and brands are evolving how they interact with viewers. With attention spans proving a challenge for those looking to engage young people, how is the sports industry reaching this audience?

Millions of Hispanic NFL fans have long been underserved. Looking to change that is broadcaster Telemundo, which has secured exclusive Spanish-language rights to live NFL games. With people expecting access, Telemundo is boosting inclusion for the Spanish-speaking NFL fan community.