With so much buying power and influence emanating from Gen Zers, sports organizations and brands are evolving how they interact with viewers. With attention spans proving a challenge for those looking to engage young people, how is the sports industry reaching this audience?
Michael LoRé is a US-based sports journalist who is currently a contributor to Forbes SportsMoney. He’s previously worked for New York City Football Club and the National Hockey League and has had bylines in Vice Sports, Yahoo Sports, PGA Tour Essential Guide to Golf, and Muscle & Fitness.
While football, cricket, and rugby reign supreme in the UK, American sports, leagues, and stars are growing in popularity across the pond. Featuring some of the world’s most popular and wealthiest athletes, the US sports industry offers international audiences the excitement of Hollywood.
English football is in crisis – passionate fans are feeling overlooked and cash-strapped clubs are seeking alternate revenue streams. Socios, a crypto-enabled app, is providing fans with the chance to participate in club decisions and could help to grow a global digital fanbase. But at what cost?
With people hesitant to get active and take up sports, Nike is trying to reframe perceptions around sport by shifting away from elite-athlete and tournament-focused narratives. Instead, it’s highlighting the fun and joyful aspects of sport with a campaign that celebrates failure.
Whether it’s going down to the local soccer field, shelling out to see a big competition, or even just switching on the TV to catch the game, watching sports is a big part of Americans’ lives. Canvas8 polled 3,789 Americans and spoke to eight people to find out what gets them into professional sports.