9 Mar 2022
Are Gen Zers really the lost generation of sport fandom?

With so much buying power and influence emanating from Gen Zers, sports organizations and brands are evolving how they interact with viewers. With attention spans proving a challenge for those looking to engage young people, how is the sports industry reaching this audience?

Bo Han is the founder and CEO of Buzzer, an app that curates the best live moments in sports to each fan’s preferences to watch via micropayments or subscription authentication.

Katie O’Mealia is the vice president of content programming at Bleacher Report.

Michael LoRé is a US-based sports journalist who is currently a contributor to Forbes SportsMoney. He’s previously worked for New York City Football Club and the National Hockey League and has had bylines in Vice Sports, Yahoo Sports, PGA Tour Essential Guide to Golf, and Muscle & Fitness.